The Chris Brogan Effect – An Unproven Model

So Brogan wrote on the Scoble Effect, well let me tell you there is a Brogan effect as well. I posted appreciatively to his blog for some great content, from which I took his direction and blogged on one of his 100 topic. So Brogan has a technorati authority of over 600 and Scoble over 6100.

Easy math indicates a direct article on Scoblizer would be about 100X views, views than Brogan. I’ve tested it against some low authority blogs and high authority referrers as well, 119 blog sources. Digg does however send some reasonable traffic my way. It’s not a linear scale, it appears to have tiers of disproportionate impact, with a lessening number of visits per authority as you go up in scale.

This appears to map out fairly well against a gizmodo baseline which I have had a direct post on one of the properties I manage, Gizmodo is worth 134 views. So I estimate the scoble effect at about 90-105 visitors. Is that close?

Popularity: 4% [?]

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Comments

I never did understand the authority thing on Technorati. But at least now, I have a sense of where I rank. I think. Beats me.

But thanks. I guess maybe there’s a scale to it? Depends HOW you link, and how you set up a blog to point to another, right?

I dunno.

Not sure what the scale is but it’s definitely not linear. I’ll keep playing and reading – thanks for the comment.

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