Science - not that actually
Very often marketingt continues to be described as an [tag]art[/tag], as much as it is described a science — both have validity. True enough! Marketing is both a science and an art. So most folks market to themselves and that personal bias introduces a narrow cast which may not deliver an significant value, but you have to attempt to see if your experiences represent a meaningful buying driver. That is in fact is the only real [tag]normalized[/tag] reality - an understood moment and a cohort group, seems like a marketing opportunity.
Marketing is not a science or an art. Science and art - recognize your affinity and spin! This is the science. Don’t get me wrong - I have significant faith in analytics and models, but they evolve and moments in time represent an opportunity to tell a story and witness the story. There is no single model - to that end it is art.
Nevertheless, the ability to determine the response rates and conversions is science. Alas - Art and Science. Arrrgghhh!
I am for sure it will not be effective 
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