Comments on: Less fluff, more value?

By: Edward Vielmetti

Edward Vielmetti — Wed, 24 Sep 2008 05:46:11 +0000

Hm, social media metrics; that comes up over and over again.

The list you mention shows inputs (useful, easy to hit targets, diligence, pretty simple.)

The people from the advertising side the world schooled by Google will want outputs – dollars, ROI, all that hard stuff. Stuff perhaps completely unrelated directly to the quantity of the inputs, or at least not measured in the same way.

Put another way – what’s it worth to you to be a leader in your field? Because if you’re going to spend all this time on “social media” and not get that, then you are wasting time that could be spent executing someone else’s easy to measure, carefully planned script.

By: J G

J G — Sat, 16 Aug 2008 12:02:43 +0000

I like content fragments… Access is to creativity and ideas allows for more and more clutter and reuse. Not that there are a bunch of new ideas, but at least folks could packaged it in a unique way. Hope all is well demian.

By: Demian Entrekin

Demian Entrekin — Thu, 14 Aug 2008 23:39:05 +0000

One idea jumps out at me here: it used to be HARD to get ideas, any ideas, out into the conversation. Now it is is quite easy. Perhaps it’s too easy.

And so we can all push fluff. Or junk. I just accidentally published a comment fragment right here. Oops.

I think of Kurt Vonnegut’s great line: “And so on.”

By: Demian Entrekin

Demian Entrekin — Thu, 14 Aug 2008 23:35:50 +0000

One notion jumps out to me here: it used to be HARD

By: David Daniels

David Daniels — Sat, 26 Jul 2008 15:08:10 +0000

Great post Jon!

By: J G

J G — Fri, 25 Jul 2008 22:28:12 +0000

That would be my lesson learned from Tuesday. well worth it.

Hope all is well, cheers!

~jon

By: David Meerman Scott

David Meerman Scott — Fri, 25 Jul 2008 18:43:53 +0000

Hey Jon,

Lots of good stuff here. I especially like the “binary” part. You either show up or you don’t.

Take care,

David