Archive for September, 2008
Out telling stories and finding examples
After working with a company over the last couple of weeks to adjust their message in the marketplace, I continue to realize it is tough stuff no matter how many times I’ve done it. Every engagement is a little different, but the story hurdle is present in just about every business. I’ve typically been challenged [...]
Complexity: The Context of Identity
The emergence of new technologies continue to change how many of us – as individuals, business folks and our online identities management of our interactions and information is becoming increasingly more complex. Ultimately, online identities can represent people, companies, products and brands. Identity online is becoming more like [...]
The Social Marketing Construct: Evolving Brands and Emerging Realities
Download the Social Marketing Construct
Why we wrote it:
After sitting in a Pragmatic course taught by David Meerman Scott, I came up with the idea that I just might wanna write something a little more substantial than a blog post. David spent a good deal of effort in his New Rules of Marketing course on the [...]
Sometimes customer loyalty and service Hertz
The Things About Brands
Brand management and development is a serious investment for folks and a good deal of the effort is put forth in making sure the whole product or service a brand represents puts forth the right message to the market. For me a brand’s promise on service is a critical buying criteria for [...]
