The Social Marketing Construct: Evolving Brands and Emerging Realities
Download the Social Marketing Construct
Why we wrote it:
After sitting in a Pragmatic course taught by David Meerman Scott, I came up with the idea that I just might wanna write something a little more substantial than a blog post. David spent a good deal of effort in his New Rules of Marketing course on the value of an eBook, so I thought that might be a lofty pursuit. I clearly needed some help; so I engaged my personal advisory board for input and volleyed ideas. We centered on brand as a construct in the context of social media adoption, more or less.
Sheryl Altschuler was kind enough to offer her experience in launching brands online for this project. Sheryl was critical in simplifying the concepts in the eBook and developing the Social Marketing Contract. Chris Carfi was kind enough to write a foreword and to provide his thoughts on what would be helpful to marketers given the emerging business realities. Clearly interesting things are afoot in the evolving social marketplace. The social impact on brand management and equity represents an opportunity for marketers to re-align their focus against The Social Marketing Construct.
Many thanks to those who helped as well as those who take the time to download and take a look. If you find it particularly useful, feel free to let some folks know about it. The concepts in the book are a continuing area of interest for both Sheryl and me, so feedback appreciated.
Cheers!
~jon
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Comments
Thanks for the catalyst to write it. Not an easy thing, but definitely gratifying. As for music, can’t get enough myself. I got to see KISS over labor day weekend and just ordered my AC/DC tickets for December - both two shows I would have never thought I would have seen. If you are a Talking Heads fan, you check out Panic when they come to Boston. The do a mean City of Dreams and Life during Wartime.
[...] to build or even plan a website or blog for our business, we need to consider the importance of the Social Media Contract and its relationship to our market. My friend Jon has an e-book about this concept (read about it [...]
Jon, just in the past ten days, I’ve seen Ryan Adams, My Morning Jacket, and Land of Talk. Looking forward to Phil Lesh and a few others in coming weeks. David
Very nicely packaged. After reading this I feel I do have a leg up on the competition. Thanks for keeping me abreast! - Popeyes Chicken
Excellent. I’m excited that in a small way my ideas encouraged you to put this out there. Congrats. And I love the subtitle that you adapted from the Talking Heads. I saw them in the early 1980s in NYC. I’m a sucker for hidden musical references. Good luck with it.