Comments on: Where Brand Meets Bad: Boosting a Target Market http://spatiallyrelevant.org/2009/03/19/where-brand-meets-bad-boosting-a-target-market/ influencing your space in the market Mon, 15 Mar 2010 07:30:05 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Jon Gatrell http://spatiallyrelevant.org/2009/03/19/where-brand-meets-bad-boosting-a-target-market/comment-page-1/#comment-2442 Jon Gatrell Mon, 04 May 2009 18:55:04 +0000 http://spatiallyrelevant.org/?p=1273#comment-2442 @matsis Thanks for the link to sprint's performance. Interesting. They definitely needed some higher margin business! I only wrote this because the boost ads bothered me, so at least I'm not alone. ~jon @matsis

Thanks for the link to sprint’s performance. Interesting. They definitely needed some higher margin business! I only wrote this because the boost ads bothered me, so at least I’m not alone.

~jon

]]> By: @matsis http://spatiallyrelevant.org/2009/03/19/where-brand-meets-bad-boosting-a-target-market/comment-page-1/#comment-2441 @matsis Mon, 04 May 2009 17:07:33 +0000 http://spatiallyrelevant.org/?p=1273#comment-2441 Hi Jon even though it's been an eternity since this post, it's stuck with me. Mostly because those Boost ads bugged me so much. Your "sleuthing" was correct as you can see from today's Sprint results call (http://www.moconews.net/entry/419-earnings-sprint-posts-better-than-expected-results-as-low-cost-boost-se/). This bit of niche marketing seems to have worked - Sprint is doing better because of it. Although I'm guessing it's the 'all you can eat for $50' as opposed to the ads having a positive impact. Hi Jon
even though it’s been an eternity since this post, it’s stuck with me. Mostly because those Boost ads bugged me so much. Your “sleuthing” was correct as you can see from today’s Sprint results call (http://www.moconews.net/entry/419-earnings-sprint-posts-better-than-expected-results-as-low-cost-boost-se/). This bit of niche marketing seems to have worked – Sprint is doing better because of it. Although I’m guessing it’s the ‘all you can eat for $50′ as opposed to the ads having a positive impact.

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