Author Archive
Supercharge, Not Stupefy, Your Next PowerPoint Presentation.
I came across a recent copy of CIO magazine, and as I flipped through it I found it had some articles that were interesting even to a marketing guy.
I especially liked a piece by Editor in Chief Maryfran Johnson about how poor use of PowerPoint can kill an otherwise promising presentation. She tells the story [...]
Strategic Planning: Friend or Folly?
It’s Fall, time to start preparing for your 2010 annual planning sessions. That means aggregating data on 2009’s performance, making recommendations for 2010 and preparing lots of PowerPoint presentations. But for many companies, annual planning ends up being an exercise in futility. Here are some reasons why:
What Strategy? Strategy is discussed once [...]
Want more B2B sales? Fix your website.
Consider this: 25% of visitors to B2B websites are active buyers, while another 50% are in the early stages and with the right nurturing could become active buyers. So, 75% of website visitors are legitimate prospects. But because the websites of many (most?) B2B companies are poorly designed, the companies will never realize the full potential [...]
The Web and Print Can Be Pals
I’m probably a bit old fashioned in that I subscribe to three newspapers which land on my driveway most days (The New York Times, The Wall Street Journal and the Atlanta Journal-Constitution). I find I can scan each paper and get the news I need in less time via hard copy then by clicking [...]
