Author Archive
Sometimes it’s good just to go back to the basics
So I don’t share a whole bunch around here, in fact this is my third post but I found this set of lectures which you might want to click through. I’m always on the look out for reasonable content to share with my clients and wouldn’t you know a client pointed me to these so [...]
I’m really not being disagreeable….but it’s brand: A response from Sheryl Altschuler
The Marketing IS in the Middle interviews got me thinking a bit. Positioning and product appear to be dominating the discussion as to which is the most important component of marketing. When I look at the question, I immediately go to brand. To me, brand actually combines both product and positioning. A company’s brand is [...]
Out telling stories and finding examples
After working with a company over the last couple of weeks to adjust their message in the marketplace, I continue to realize it is tough stuff no matter how many times I’ve done it. Every engagement is a little different, but the story hurdle is present in just about every business. I’ve typically been challenged [...]
