Marketing
PM Scenario #108: Webinars, Boxes, Arrows & Tech Acronyms Work Everywhere – Right?
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I’ve been spending the last couple of weeks focusing on consuming content, spending a good deal of time in PowerPoint and getting insights from folks which has been very rewarding and challenging. I’ve also been taking an inventory of situations I’ve been in/witnessed throughout my career to see if I [...]
10 Early Warning Signs of a Pending Software Product Launch Failure
Dave Daniels just finished his manifesto at Change This – Is Your Product Launch Doomed – 10 Ways to Identify a Impending Launch Disaster. The piece focuses on understanding some leading indicators about what might be going wrong with your pending software product launch. It’s a quick read, here is the abstract:
Products don’t sell themselves. [...]
You wouldn’t even read your own case study
Case studies aren’t any fun, most people don’t read them — so why are we still doing them? Just because sales thinks it’s a good idea it doesn’t mean it is. Just an idea on another approach to customer driven content.
Customer Driven Marketing
Rethinking Marketing
View more presentations from Rich Meyer.
