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Marketing

PM Scenario #108: Webinars, Boxes, Arrows & Tech Acronyms Work Everywhere – Right?

Image by spatiallyrelevant via Flickr

I’ve been spending the last couple of weeks focusing on consuming content, spending a good deal of time in PowerPoint and getting insights from folks which has been very rewarding and challenging.   I’ve also been taking an inventory of situations I’ve been in/witnessed throughout my career to see if I [...]


10 Early Warning Signs of a Pending Software Product Launch Failure

Dave Daniels just finished his manifesto at Change This – Is Your Product Launch Doomed – 10 Ways to Identify a Impending Launch Disaster.  The piece focuses on understanding some leading indicators about what might be going wrong with your pending software product launch.    It’s a quick read, here is the abstract:
Products don’t sell themselves. [...]


You wouldn’t even read your own case study

Case studies aren’t any fun, most people don’t read them — so why are we still doing them? Just because sales thinks it’s a good idea it doesn’t mean it is. Just an idea on another approach to customer driven content.


Customer Driven Marketing

Rethinking Marketing
View more presentations from Rich Meyer.