Promotion
10 Early Warning Signs of a Pending Software Product Launch Failure
Dave Daniels just finished his manifesto at Change This – Is Your Product Launch Doomed – 10 Ways to Identify a Impending Launch Disaster. The piece focuses on understanding some leading indicators about what might be going wrong with your pending software product launch. It’s a quick read, here is the abstract:
Products don’t sell themselves. [...]
You wouldn’t even read your own case study
Case studies aren’t any fun, most people don’t read them — so why are we still doing them? Just because sales thinks it’s a good idea it doesn’t mean it is. Just an idea on another approach to customer driven content.
SaaS Revenue Optimization
How to Optimize Your SaaS Revenue Streams – Rackspace SaaS & Cloud 2010
View more presentations from Lincoln Murphy.
Get Sticky with It, Why some ideas are easily remembered
While the phrase “sticky” is like so 1998, it still works. Plus what else would you say?
Now that’s an adhesive concept you can’t shake.
It’s kinda like that mid-January cold you get every year.
<insert other made up silly thing which wouldn’t be as effective as sticky>
Made To Stick – Why some ideas take hold and [...]
