Promotion
Get Sticky with It, Why some ideas are easily remembered
While the phrase “sticky” is like so 1998, it still works. Plus what else would you say?
Now that’s an adhesive concept you can’t shake.
It’s kinda like that mid-January cold you get every year.
<insert other made up silly thing which wouldn’t be as effective as sticky>
Made To Stick – Why some ideas take hold and [...]
The Brand Climate Change
Designing a Visual Climate for Change
View more documents from Louise Kolff.
Brand Blunder: KFC in Australia forgot about the internet apparently.
Is there such as thing as a local market for a global brand? Do local ads still exist thanks to YouTube? Should geography influence intent? Should the target viewers of an ad and their culture be the key consideration for intent?
While regional deltas in culture and other contextual considerations are imperatives for advertisers, all actions [...]
PR TIP: Help a Journalist Be Lazy!
I’m not sure I’m a journalist, but I will tell you that Matt executed each and everyone of these strategies throughout his launch process from where I could see. Having used the app early and had multiple conversations with him, they have an app which solves a problem and people like. Kudos again!
No [...]
