Promotion
The Brand Climate Change
Designing a Visual Climate for Change
View more documents from Louise Kolff.
Brand Blunder: KFC in Australia forgot about the internet apparently.
Is there such as thing as a local market for a global brand? Do local ads still exist thanks to YouTube? Should geography influence intent? Should the target viewers of an ad and their culture be the key consideration for intent?
While regional deltas in culture and other contextual considerations are imperatives for advertisers, all actions [...]
PR TIP: Help a Journalist Be Lazy!
I’m not sure I’m a journalist, but I will tell you that Matt executed each and everyone of these strategies throughout his launch process from where I could see. Having used the app early and had multiple conversations with him, they have an app which solves a problem and people like. Kudos again!
No [...]
Thanks for the time to write! 10 Articles which I’m glad I posted
I’ve been working on my annual list of things I’m thankful for and one of the obvious things I am thankful for is being able to sit down and write a little. While I haven’t had as much time as I would like and I definitely don’t have enough interesting ideas, I was able to [...]
