spatially relevant » Various

Relevant Reading – March 11th

Jon Gatrell — Thu, 11 Mar 2010 21:00:14 +0000

Sharing the the things I found for the day:

Relevant Reading – March 9th

Jon Gatrell — Tue, 09 Mar 2010 18:01:12 +0000

Sharing the the things I found for the day:

Where is that creative monster of yours?

Jon Gatrell — Fri, 05 Mar 2010 11:02:46 +0000

Very often as product managers we have the need to get creative. We need to find ways to position into our differentiation and develop/edit/approve content which our buyers and customers will read, so it’s not all persona’s, powerpoint and math. Since we spend so much time dealing with facts, evidence from the market and other types of less creative activities in the business, we are often at a loss when trying to find out new and creative ways to look at our products, our markets and our buyers. Perhaps the biggest challenge is that we don’t know how to let ourselves be creative at times.

Betsy Streeter provides a recommendation on how to let out your creative monster in 2 easy steps.

Let Out the Creative Beast

View more presentations from betsystreeter.

Does Your Content Marketing Make You Different? (myventurepad.com)
B2B Marketers Need to Look Beyond Decision Makers (thecustomercollective.com)

Relevant Reading – March 4th

Jon Gatrell — Thu, 04 Mar 2010 16:00:03 +0000

Sharing the the things I found for the day:

Relevant Reading – February 27th

Jon Gatrell — Sun, 28 Feb 2010 13:04:53 +0000

Sharing the the things I found for the day:

Relevant Reading – February 17th

Jon Gatrell — Wed, 17 Feb 2010 15:17:01 +0000

here you go, been slacking for a couple of days or more:

Relevant Reading – February 2nd to February 7th

Jon Gatrell — Sun, 07 Feb 2010 15:00:59 +0000

here you go, been slacking for a couple of days or more:

Relevant Reading – February 1st

Jon Gatrell — Mon, 01 Feb 2010 14:00:05 +0000

Sharing the the things I found for the day:

SOCON10: Measuring Social Media for B2B: Activities Need to Drive Results

Jon Gatrell — Sun, 31 Jan 2010 13:21:01 +0000

Many thanks to the folks that attended the session I lead. We had a great discussion on what’s important, what folks are doing and how organizations should focus on improving over time. There still appears to be this learning curve around social media which is awesome. SoCon10 had a bunch of new faces and folks who are looking to better understand the tools, the type of processes which are best supported via social media efforts.

As discussed in the session, here are the links to the MS&L and PR Week Survey on Social Media and the 2009-2010: Product Management Survey from Pragmatic Marketing, where several of the graphs came from.

Thanks again for the discussion and many thanks to Leonard Witt and the rest of the folks who again setup a great event at Kennesaw State for Atlanta’s marketers, interactive media crowd and journalists.

Measuring Social Media For B2B

View more presentations from Jon Gatrell.

Relevant Reading – January 26th to January 29th

Jon Gatrell — Fri, 29 Jan 2010 14:00:53 +0000

here you go, been slacking for a couple of days or more:

spatially relevant » Various

Relevant Reading – March 11th

Relevant Reading – March 9th

Where is that creative monster of yours?

Other Articles:

Relevant Reading – March 4th

Relevant Reading – February 27th

Relevant Reading – February 17th

Relevant Reading – February 2nd to February 7th

Relevant Reading – February 1st

SOCON10: Measuring Social Media for B2B: Activities Need to Drive Results

Relevant Reading – January 26th to January 29th