Where is that creative monster of yours?
Very often as product managers we have the need to get creative. We need to find ways to position into our differentiation and develop/edit/approve content which our buyers and customers will read, so it’s not all persona’s, powerpoint and math. Since we spend so much time dealing with facts, evidence from the market and other types of less creative activities in the business, we are often at a loss when trying to find out new and creative ways to look at our products, our markets and our buyers. Perhaps the biggest challenge is that we don’t know how to let ourselves be creative at times.
Betsy Streeter provides a recommendation on how to let out your creative monster in 2 easy steps.
Other Articles:
- Does Your Content Marketing Make You Different? (myventurepad.com)
- B2B Marketers Need to Look Beyond Decision Makers (thecustomercollective.com)
Relevant Reading – March 4th
Sharing the the things I found for the day:
- Social Markers. Here I Am, Brain The Size Of A Planet.
- Undercover Boss – Afraid of what you might find?
- Use SEO to ruin a good brand name: 3 easy steps
- Does Programme & Project Management have a “Long Hours” Culture?
- Top 10 Hurdles to Becoming a B2B Thought Leader…and the Secrets to Overcoming Them
10 Early Warning Signs of a Pending Software Product Launch Failure
Dave Daniels just finished his manifesto at Change This – Is Your Product Launch Doomed – 10 Ways to Identify a Impending Launch Disaster. The piece focuses on understanding some leading indicators about what might be going wrong with your pending software product launch. It’s a quick read, here is the abstract:
Products don’t sell themselves. The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. When the level of effort and resources applied to the creation of the product dwarfs that of the launch, it’s no wonder product launches fail to achieve the sales velocity anticipated.
What follows are ten easily identifiable signs that help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
Relevant Reading – February 27th
Sharing the the things I found for the day:
- The Mr. Rogers Guide to Blogging from the Heart
- Genius is misunderstood as a bolt of lightning
- Should You Teach Your Customers How to Buy?
- 10 writing tricks to connect with online audiences who won’t actually read
