I’ll trade you 3 lifestreams for 1 blog
With all the bluster around blogs being dead AGAIN, I thought I just might approach the topic from a personal perspective. The theory being floated around is that blogs are being replaced by lifestreams or at least something smaller than blog, if it is not a lifestream. A lifestream is a series of links, short [...]
Find your persona! Be your blog’s product manager
So I’m sitting at SOBCon and I’m amazed at the interesting content and discussions online and in the room. The side discussions at the table and on Twitter are just as engaging, if not more so than the formal presentations – definitely lively as you can see from the above Tweet from @amandachapel. For [...]
Old School Marketing for Social Media Type Stuff
So I went to check the mail the other day and yet again some random person put something in my “please pick my mail, OH Mr. Attentive Postman Person flag”. Normally all of the unwanted hang tags and cards go straight to the trash. The main driver is these are typically for services I already [...]
What Color is Your Kool-Aid?
After looking around and trying just to figure out the value and metrics for many social marketers last set of projects, I’ve come to 2 conclusions that everyone’s a social media expert or a life coach and I’m unable to validate if they are any good at what they do. As an aside, it also [...]
