You can’t move a brand without moving people…
212 slides on positioning your brand, sorta. More about Innovation and Brands and how the channels of communication may just be the innovation. Great break down on brands by Johan Ronnestam, I’ve never thought of my name as a google keyword though.
Innovative Brand Communication
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Identity Wars: [...]
Conclusion: It is no longer possible to say ANYTHING original about social media
So it sorta feels like the oxygen has been sucked out of social media or at least the originality. While I like the slight metaphor twist by Krista Neher and the apparent use of the 5 step approach she undoubtly had ingrained at P&G, where’s the new content? This isn’t Krista’s fault, the presentation is [...]
Social Marketing = Be Nice and Play Along
Bryan Jone’s presentation on social marketing is yet another view on social media sorta, but the whole “Be Nice and Play Along” concept is more or less spot on, if not an exact quote, but I’m not constrained by 140 characters.
Social Persuasion: Introduction To Social Marketing
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Brands Are [...]
Recycling: A Mid-Summers Night’s Writers Block (aka Strategic Planning) – 1 of 3
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Getting to be those lazy days of summer – ok, not really. I’m in the process of packing up the house, coordinating all work and trying to find out how to get ready to be in Europe for the last half of August and into Sept. No shortage of things to do in [...]
