SOBCon08: A narrowcast effort for sponsors’ brands
SOBCON08 - definitely a good event on all fronts - hotel, venue, food, people and content. There are plenty of great re-caps online about what took place at SOBCon from a content perspective, lessons learned, visuals and a even musical spins, but not a whole lot on the sponsors of the event which definitely [...]
Stories in The Village: EVERYONE must understand the brand
Our stories as marketers continues to be a theme of late, whether it’s understanding how YOUR history and biases impact your stories and now from Seth, how your EXECUTION is central to the story/brand experience. Below is an excerpt which asserts lack of a story can impact consistency of the brand:
But what if you haven’t [...]
