Where is that creative monster of yours?
Very often as product managers we have the need to get creative. We need to find ways to position into our differentiation and develop/edit/approve content which our buyers and customers will read, so it’s not all persona’s, powerpoint and math. Since we spend so much time dealing with facts, evidence from the market and other [...]
When in doubt listen to smart people
Words of business wisdom
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Yeah it’s getting a little warmer, but where’s my paycheck?
Climate Change 2009 Perceptions
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When marketing IS the product
When the marketing becomes the product
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