April 27th - Relevant Links
Monday, April 28th, 2008Sharing the links for the day:
relevance varies
Sharing the links for the day:

So while I had some down time, I thought I would do a post that really only means something to me, but I also thought it would be fun to share. So here are 100 things I am thankful for:
I probably have another 100 things I should be thankful for…. What are you thankful for?

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I remember with great joy and glee when I would request going to McDonald’s during my early childhood and I clearly remember it meant anything - Arby’s, Burger King, KFC or Wendy’s - just fast food please. I also think I remember this word usage in college, but it doesn’t seem to be the case today in casual conversation. This may not even be a reasonable observation by the extremely focused group of folks I interact with, which are effectively 30+ yrs old for the most part.
So the question I have is - Has the McDonald’s brand been permanently damaged for the 30 somethings due to Morgan Spurlock? This question came about due to another post I made on Culinary Gizmodo:
So we all like McDonald’s, most will probably not admit it and seldom not feel guilty after a visit - but we DO like McDonald’s. All of us have new way of referring to a quick stop as Micky D’s. Ever since the movie Super Size Me from Morgan Spurlock we refer to McDonald’s with euphemisms: “grabbing something quick” or “getting a burger”
I’m not saying we never admit we eat at McDonald’s, but if we do the admission somehow includes a salad and Dasani. I think many of use say fast food instead of McDonald’s as well. So my hypothesis is that at some point since Super Size Me in 2004, Morgan’s work could quite possibly have demoted the McDonald’s brand to a less than synonym status of the like of Coke or Kleenex.
The other option is that Spurlock didn’t erode the brand and my cohort group just isn’t a naturally strong demographic. Thoughts?
Technorati Tags: Arby’s, Burger King, KFC, Wendy’s, Morgan Spurlock, Super Size Me
So a couple of weeks ago I got the opportunity to catch up with a friend who I hadn’t seen in like 5 years, Chris and meet a voice from the phone, Mark. Both of these guys are currently out in the desert at Burning Man letting off a little steam with 1000’s of other creatives. Chris has been unsuccessfully coaxing me to go since 2001, one of those it just doesn’t work things with my life - so far.
Chris isn’t the only one, so has my friend Rick - these people are polar opposites and both rave about the week every time they get back. So there has to be something to it.
Then I realized is it about letting off steam of getting creative? Burning man is this week long event which is a little hard to explain, in fact even for the organizers:
Trying to explain what Burning Man is to someone who has never been to the event is a bit like trying to explain what a particular color looks like to someone who is blind.
While I’m not sure it’s that difficult to explain - I do think that the dynamics of relationships and people are that hard to discern which is a core component of burning man experience. This event is as much about your current friends as it is about the friends you haven’t met yet and value they can add.
Burning man is effectively a social network for creative expression which leverages an informal barter economy exclusively during the duration. A goal for the event is sustainability through preparation and social interaction in 100+ degree heat in the middle of nowhere with art.
I’m not quite sure the reason for this post, but this observation was conjured up when I spoke to another friend about the weekend, since I completely lost track of the date and was thinking the 2 BBQ options I have aren’t so cool. He and his wife are making it down to Charleston for the weekend. When I asked what he was doing this weekend he only said “Nothing, just catching up with Bolt for the weekend”. He paused and said “take that back, I’m going to relax and catch up on life”
Enjoy the holiday weekend, perhaps a BBQ or two is a good thing.
… continual hard labor deadens the energies of the soul, and benumbs the faculties of the mind; the ideas become confined, the mind barren, and, like the scorching sands of Arabia, produces nothing; or, like the uncultivated soil, brings forth thorns and thistles. - Maria Stewart (1803–1879)
Technorati Tags: Burning man, social network, BBQ
So PowerPoint is the core medium of marketers, we are asked to give presentations all the time. Sometimes it’s a prospect presentation, some times the executive team or to your reports. Did you know that most EVERYTHING can be effectively explained in 5 steps. The 5 Step process has it’s roots in P&G and is a great platform for communication. The five step can be used for memos, collateral or even wedding proposals. So here is the 5 step framework:
1. Background. Why are you here? Only baseline info in the Background - this is the basis for discussion, basically just the facts or mutually agreed to corporate/industry myths. In a prospect presentation it’s the problem/need.
2. The Idea or Recommendation. What are you proposing? This is typically one sentence, but I cheat some times.
3. How it Works. The details. In addition to How, also What, Who, When, Where. Another way to look at this is plan.
4. Key Benefits. Often these tie to the actions in how this works.
5. Next Steps. Who has to do what and by when for this to happen?
Often when giving a 5 step to the uninitiated they often don’t believe you will proceed against the five steps. It’s a little odd, but it happens. It represents a series of talking points and necessary supporting data or metrics to drive the decision process. The 5 Step Presentation can be more than 5 slides, but most things can be done in 5 slides.
Technorati Tags: PowerPoint, 5 Step Presentation
It takes all kinds in this world and apparently I don’t take the cake for odd naming. I have kids named dijouri (after a didgeridoo) and Kevren, after the village of St. Keverne and Ron Kevern, a mentor of mine. Apparently this couple wanted to keep things real, by originally naming their newborn 4 Real, but it didn’t pass the naming rules of NZ.
Now the original idea is - what if it became a trend to have cool license plate like names - - agrav8 or 78 Stang. Think of the fun we could have Kewl Kid or RZR07, you could brand your kids. Brand as in logo, not scar - there will be enough scarring in life with a name like RZR or Dijouri - errr wait. Ok apparently I didn’t think ahead that there would be a cartoon called Digimon, admittedly I thought Digit might be a cool nick name - go immediately to math geek do not pass go, do not collect 200 dollars. I got the nickname Golum and Sancho later in life - both are somewhat amusing stories, to other people.
In principle this is a growing challenge for individuality is increasingly over populated planet. I’m not sure what is a good name or a bad name, but I think culture and language are changing so quickly that all the old barometers are no longer viable. So our flat world is not only running out of IP addresses - apparently names as well.
All things are relative and typically where you predicts you views - so alas, as I left the greater Ann Arbor area after the birth of my twins to ATL, I felt a little more compelled to get a more mainstream name for my latest child, Prescott. We can’t all be super heroes, but we should all try to be super people and super tolerant. I look forward to the day we look back to superman being just another name….. Alas - what’s in a name?
~! cheers