Stories in The Village: EVERYONE must understand the brand
Our stories as marketers continues to be a theme of late, whether it’s understanding how YOUR history and biases impact your stories and now from Seth, how your EXECUTION is central to the story/brand experience. Below is an excerpt which asserts lack of a story can impact consistency of the brand:
But what if you haven’t [...]
From the Stream - i can see clearly now the PCB’s gone…
This week has been more about management and configuration than most and so far the results are rewarding. I did a great deal of random surfing, stocked up my bookmarks and got to sit by the twitter stream more than most weeks. To that end, I thought I would fish from the stream for [...]
