Relevant Links for December 26th through December 27th
here you go, been slacking for a couple of days or more:
Enemy of SaaS? The End of Product Management
Thriving on Social Media Network Effects
Strong Employer Brands Pay Attention to Corporate Social Responsibility
How to start or run your business for free
The year in review blog style…
The Cost of Financial Illiteracy Part I
Brainstorming: The rules of the game
Everything is a process, just most of us don’t think of it that way. Creativity and innovation can follow a process as well. This presentation on brainstorming is a good primer on how to engage, what should be the ground rules and the process for closure and follow up. In my group [...]
Product Failures, trends and brands
Failure to innovate and guess trends which will sustain is always a challenge, but you have to gamble and try. This presentation has a couple of flat slide and one I just don’t agree with, Culture eats strategy for breakfast, but some good metaphors throughout. You do have to fail to win.
Unlocking Cool [...]
I’m really not being disagreeable….but it’s brand: A response from Sheryl Altschuler
The Marketing IS in the Middle interviews got me thinking a bit. Positioning and product appear to be dominating the discussion as to which is the most important component of marketing. When I look at the question, I immediately go to brand. To me, brand actually combines both product and positioning. A company’s brand is [...]
