Brainstorming: The rules of the game
Everything is a process, just most of us don’t think of it that way. Creativity and innovation can follow a process as well. This presentation on brainstorming is a good primer on how to engage, what should be the ground rules and the process for closure and follow up. In my group [...]
Product Failures, trends and brands
Failure to innovate and guess trends which will sustain is always a challenge, but you have to gamble and try. This presentation has a couple of flat slide and one I just don’t agree with, Culture eats strategy for breakfast, but some good metaphors throughout. You do have to fail to win.
Unlocking Cool [...]
I’m really not being disagreeable….but it’s brand: A response from Sheryl Altschuler
The Marketing IS in the Middle interviews got me thinking a bit. Positioning and product appear to be dominating the discussion as to which is the most important component of marketing. When I look at the question, I immediately go to brand. To me, brand actually combines both product and positioning. A company’s brand is [...]
Marketing IS in the Middle: David Daniels
Before I met the next person in the series, I was facing some of the most challenging product management opportunities in my career – a new product, a legacy market and a bunch of customers who needed a little love and David put it into perspective quickly – “Jon sounds like you’re a project manager [...]
