Roadmapping: Implementing Strategy
Roadmaps change and fluctuate based on strategy, capacity and based on what was and what wasn’t delivered, but it is important to know manage your roadmap against the business needs, not the calendar. To that end, I just took a video on demand session a couple of weeks ago or so in my spare time, [...]
Rationalizing Brands
Brand Management
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Restructuring your strategy: An economic imperative
I’ve been speaking and traveling a little more of late and the economic discussions continue monopolize discussions. Been busy on a bunch of things, but a common theme of the discussions I’m having is “what worked 90 days ago doesn’t work today” or “Differentiation today is different than last year – the market have [...]
Product Plagiarism: Answers are There if You Know How to Spin It
In these troubled times, as companies see their sales slump and dark days ahead, marketers are battening down the hatches, eliminating non-core businesses and looking for ways to cuts costs and save money. Everyone likes the idea of doing more with less. With the economy the way it is, how can you not look for [...]
