Social Media: Reducing friction and establishing a NEW discipline
What is social media? A better question is what isn’t. It’s not big, it’s not broad and it’s not for sale for the most part. That’s a HUGE problem for traditional marketers. To keep it simple - you know social media when you see it. The Social [...]
Social Brand Management - Shaping the Tag Cloud
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If brand management is increasingly about customer input, feedback and how they share their experiences, does that mean more investment in “after the transaction” is required to differentiate?
