Monday, May 12th, 2008
Since there are a considerably more readers these days, I thought I would piece together a thanks for stopping by piece, but got distracted with this email. I got a slideshare notification on someone putting a pitch in a group, so I thought I would I’ll look at the preso again. Glad I did - not only did I get to reminisce on the salad days when I had more time. I also got to find out I have a spelling error.
So now I have a topic of sorts - bad spelling and slides. At the end of the day - I haven’t been able to fix the error so it will live on the interweb forever. While I will admit an error, I’m not going to let you know exactly where the error is. C’mon - transparency can only go so far. (Hint: I before E, except in words like neighbor or their.)
On a technology note, I think slideshare is one of the more interesting widgets available for blogs. It offers something more visual for my blog and it is within my skill set.
So can look for the error or look at some other folks slides on slideshare.net if you haven’t used slideshare before.
More Recent Slides
Experimental Slides
So there are probably spelling errors in a couple. 
Posted in Focus, Geeky, Marketing | No Comments »
Friday, May 9th, 2008
Had a couple of who emailed and some people who asked about the quote in my preso from Demian Entrekin and where I got it, so I figured I would post presentation for reference.
Posted in Social Media | 2 Comments »
Thursday, March 27th, 2008
Most marketers apply their personal biases to initiatives. These biases are created through experiences - personal and professional. Whether a bias is earned from lessons learned or a personal “style” element - it often manifests in the types of channels used, the tactics used and which of the 4 P’s is central to the brand. With that as a baseline, I found this interesting pitch entitled - “Writing Customer Stories”. I wanted to know more about customer stories. The pitch is below that has no real content to drive the talk track, although it has one. I clearly had a personal talk track on it prior to listening and good thing, click through first WITHOUT AUDIO. Think about the story you have - then listen LISTEN to the audio. (I know this post has a bad email forward feel)
So do you think this person’s bias is radio? It’s was so much cooler in my head. I think I might could even pitch those slides and potentially it would even work, without a single edit, but I’m confident my story/pitch would deviate in key themes and messages based on my preferential biases and after listening - I KNOW THAT. Oh the stories we conjure as marketers.
Posted in Brand, Marketing | 2 Comments »
Sunday, March 23rd, 2008
I’ve been thinking about doing another relevant quotes piece and I found this great quote set on teachers from Tarannau20. Teaching is tough stuff, rewarding, but tough.
Posted in Nugget, RQ | No Comments »
Saturday, March 8th, 2008
If brand management is increasingly about customer input, feedback and how they share their experiences, does that mean more investment in “after the transaction” is required to differentiate?
Posted in Brand, Geeky, Marketing, Nugget | 2 Comments »
Sunday, February 24th, 2008
I would have never thought Facebook was a verb, but it is a framework where verbs are in action. Nice primer on FB - this is “the what is facebook all about” slide show.
Posted in Social Media | No Comments »
Sunday, February 3rd, 2008
A simple concept, put forth by a Canadian. Thanks Tara.
I think I want to be Canadian, it might make me thoughtful and improve my EQ. Want to read a cool book by a Canadian? Bob’s Ichthyosaur, this is my Top Search term to my blog, which is odd.
Posted in Fluff, Life | No Comments »
Sunday, January 6th, 2008
I’ve decided to begin leveraging Twitter as a source for research and extending my general awareness of the good stuff folks are producing/sharing with/for the community. I try and do Top 5 tweets, but this will be a little different, this will be a wander through information and concepts I never would have found out without Twitter. Thanks to Gaping Void, I found Confused of Calcutta, by JP Rangaswami and navigated my way to what he thought he would find on Twitter.
Over time every site, tool and network I’ve used/participated in ultimately changes from what I originally thought it would be, since I share similar, but different, relationships on many of these platforms I get different community views of content. I’m not sure what I expected to get from Twitter, but here is what I think it is good for:
For me: See what, where and to some extent why things are going on. I’ve been able to get a broader understanding of social media, marketing and news than I normally get on my own. Twitter is the by far the most diverse network I participate in.
People I’m Following: It give me a personalized view of micro-content which folks think is important. It creates a set of focused interactions where slivers of life and content are shared passively - it’s my choice to do something on the pushed content. I share weather, location and food, but others are more pervasive with their usage. Questions, Blog posts and human filtered news.
People Following Me: I have no idea what they are expecting, hopefully not that much, but I try to make this the medium where my life shines through, more so than any other platform I leverage.
There are a great deal of tools out there and all have different ways to be implemented by a given user, but key appears to be community oriented, as Mukund points out by posting Wodtke’s lengthy preso which winds through identity, reputation and relationships as attributes of communities, but also as markets.
Posted in Social Media | No Comments »
Friday, January 4th, 2008
So I got this note from a guy I know who abused me on not posting anything. To that end, I will say - yup! I’ve been doing other real world stuff and have apparently impressed my wife with my efforts, except I’ve been a little too busy with the iPhone. So let’s have a great 2008 and start typing.
I decided to see what that friend of mine was up to on his blog, since I’ve been a little slack. He’s been tearing it up - with his last post on 9/9, which appears to be a Teddy Roosevelt quote. I want my national coney package back!
So here’s the next thing I’m hoping can take off, since I’m starting to like this facebook thing. I have a group on Software Product Management which now has people I don’t know in it!!!! The difference between this group and the one on Slideshare, SlideSouth, is that I actually told people about it.
If any of these are of interest, join and add value, since I can’t seem to do much lately.
Technorati Tags: iPhone, Teddy Roosevelt
Posted in Basics, Fluff | No Comments »
